Brand assets

Three lockups, five tones. Import them through the Logo component — never re-export the raw files or recolour the mark.

Horizontal lockup

Default for headers, letterheads and signage.

Radulović Finance

Colour

tone="color"

Radulović Finance

Gold on dark

tone="gold-on-dark"

Radulović Finance

Gold on light

tone="gold-on-light"

Radulović Finance

Black

tone="black"

Radulović Finance

White

tone="white"

Vertical lockup

For square formats, stationery and social avatars.

Radulović Finance

Colour

tone="color"

Radulović Finance

Gold on dark

tone="gold-on-dark"

Radulović Finance

Gold on light

tone="gold-on-light"

Radulović Finance

Black

tone="black"

Radulović Finance

White

tone="white"

Logomark

Standalone use only where the name already appears.

Radulović Finance

Gold on dark

tone="gold-on-dark"

Radulović Finance

Gold on light

tone="gold-on-light"

Radulović Finance

Black

tone="black"

Radulović Finance

White

tone="white"

Clear space and misuse

Rules that keep the mark legible.

Clear space

Keep at least the height of the “R” free on every side of the lockup.

Minimum size

Horizontal lockup: 24 px tall on screen. Below that, use the logomark.

Never

Stretch, rotate, outline, add shadows, or place the gold lockup on a mid-tone photo without a scrim.